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Ace of hearts

ICG worked to secure a vascular checks programme to screen for early signs of heart disease, stroke and diabetes.

We established a campaigning coalition (National Obesity Forum, HEART UK, Primary Care Cardiovascular Society and Primary Care Diabetes Society) and worked with industry to develop an evidence base for the introduction of vascular checks.

Our engagement programme included a wide range of policy makers in the Department of Health, the NHS and Parliament. Using an integrated communications approach, the Target 1000 campaign mobilised 1000 policy influencers calling for a vascular checks programme. We also delivered a party conference programme to directly brief ministers on the campaign.

Ultimately, the Prime Minister and Secretary of State for Health launched a £250m plan for NHS Health Checks for everyone aged 40 to 75. In 2011/2012,  over a million people received the NHS Health Check.

In 2014/15, over 1.5million people were offered a health check, and over 700k people visited their GP or pharmacist for the check.

Herding sharks

ICG shone the political spotlight on rogue debt management companies for PayPlan, which was seeking better regulation of the sector as a whole. We delivered a full-spectrum lobbying and integrated communications campaign in support of this…

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Trainline dot gone

Camden Town Unlimited (CTU) wanted to prevent the Government’s proposal to cut through the heart of Camden’s high street and its world-famous markets with a route connecting HS2 and HS1. As a Business Improvement District, CTU…

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Care in the media community

ICG ensure Bluebird Care’s reputation and processes were strong enough to support the firm’s rapid growth. We created a comprehensive media and communications strategy aimed at protecting and enhancing the reputation of Bluebird Care amongst customers, staff…

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Redressing the excess

Insurance companies dominated the debate about the rising cost of motor insurance, ICG helped the Credit Hire Organisation get its voice heard. ICG developed a political engagement programme targeting those with relevant policy responsibilities and interests, taking…

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